What Happens When You Do Not Brand Yourself?
To make a mark in the world, you need to have a continuous stream of marketing materials. This isn’t just for a business persona, but also for your personal life. Photos, videos, social media updates, and much more will work together to create your personal branding. If you don’t brand yourself, you’ll suffer in the future.
Why People Don’t Brand Themselves
While there is a lot of focus on the business, many people forget about personal branding. With the noise coming from internet and TV, many assume that nobody will pay attention to them. There’s a belief that if your company is doing a good job, you won’t need to focus on your own branding.
There is the fear that branding yourself doesn’t work or you may think the status quo is fine for you. However, you’re harming yourself and your future potential if you don’t work on your personal brand.
You Can’t Stand Out from the Competition
While you may be in a comfortable job now, what happens if you’re fired? What happens if the business closes down and you’re made redundant? There will be many others in the same position as you, along with the new people entering the workforce after school. Trying to make noise above the others is difficult if you don’t already have a personal brand.
You need to stand out from the rest. This is where videos and photos work extremely well. You push your skills and abilities in a way that nobody else has, making yourself more memorable. Other companies will feel the need to have you on their teams.
If you don’t brand yourself, you’ll find yourself swimming with all the other fishes, trying desperately to catch a bite. Those who have branded themselves personally will be a step ahead of you, so you’ll find yourself overlooked for jobs.
You’ll Move Backwards in Life
Without personal branding, you’ll find yourself moving backwards. Right now, you may be happy with the status quo. What you don’t realize is the status quo’s goal posts are constantly moving. If you don’t stay up with them, you’ll end up way behind the status quo. You’re hundreds of steps behind others who have worked with the expectations.
The next time you find yourself in need of work, you’re behind on the times. You have extra work to do to catch up and this takes time out of your day when it could be spent better.
Without personal branding, people won’t believe how good you really are. After all, you’re not showing your abilities in a form that they understand. Your accomplishments aren’t clear and you don’t become memorable. If others don’t recognize how good you are, they’re not going to give you the jobs you deserve. There’s so much noise coming from all sides that you’ll are forgotten about. Think about how certain adverts stand out on TV because of their branding. You’ll do the same when you work on your personal brand.
Let someone like Concord Photography and Video work on your personal branding so you stand out in your marketplace.